Sustainability goals can feel like a puzzle where one key piece keeps going missing. Maybe your customers aren’t adopting your solutions as quickly as you’d hoped, or your employees are struggling to connect with sustainability initiatives. Maybe it’s your partners or stakeholders who aren’t fully on board. Whatever the challenge, there’s usually one common thread: it all comes down to behavior.
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Here’s the thing—most of us are wrong about what changes behavior. It’s easy to assume that education, storytelling, or incentives will move the needle. But research shows those approaches often fall short. That’s where behavior design comes in.
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I use behavior design—a blend of human-centered design and behavioral science—to help organizations like yours create solutions that are intuitive, desirable, and easy to adopt. I focus on the people side of sustainability because that’s where real, lasting change happens. When people feel motivated, engaged, and equipped, sustainability isn’t just a goal—it becomes part of how we thrive together.
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Here’s what I can help you with:
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Experience Optimization for Sustainable Startups: Let’s find and fix the friction points holding back your customers so your solutions feel seamless and scalable.
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Impact Enablement for Sustainability Teams: From vision-setting to mobilizing employees and stakeholders, I’ll help your team turn ambition into action.
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Designing Sustainable Solutions: Whether it’s zero-waste systems or sustainable product development, I’ll partner with you to bring bold ideas to life.
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I started ThriveKite because I believe we can build a world where sustainability feels natural, joyful, and full of possibility. It’s a name that captures what I love most about this work—helping organizations and people soar toward a brighter future.
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If you’re tackling sustainability challenges and looking for a partner who gets it, let’s connect. Book a call, and let’s explore what’s possible together.