Sustainable B2B growth starts with empathy. Empathy comes from deep market research and face-to-face interactions.
I change the trajectory of companies by eliminating waste and connecting with upmarket customers.
My highest priority is scalable revenue.

Career Highlights:
• Shippo needed to move upmarket and cut spend. As interim Head of Marketing, I reduced budget from $11MM to $5.5MM while increasing customer retention by 40% and inbound revenue by 25%.
“Meegan brought Shippo a new kind of revenue.” - Olivier Alder, Shippo CFO

• As Director of Demand Generation at Ekata, my team launched a new brand, website, and martech stack in my first five months. My content and event strategy attracted Mastercard, who acquired Ekata.

• Valant needed help selling their new enterprise SaaS in a hardheaded healthcare industry. I partnered with sales to create an ABM approach: in-person exclusive dinners during upmarket conferences. Appealing to egos granted a 20% Yes RSVP from cold enterprise leads. 50% of the companies to attend our dinner became leads, with a 30% close rate. Our efforts blew away projections and overwhelmed the Enterprise product development team. We were told to stop marketing the product.