Clear Strategy. Confident Teams. Products that Work.
From scaling teams to modernizing legacy platforms, I help organizations - from growth-stage startups to enterprise orgs - get clear on what to build, why it matters, and how to deliver value fast.
With 20+ years of experience in product strategy, executive alignment, and user-centered design (including early Amazon), I specialize in untangling complex challenges, aligning leadership around shared vision, and guiding teams to execute with clarity and purpose.
Whether you're navigating a major transformation, redesigning customer experience at scale, or aligning leadership on strategic direction, I bring a structured-yet-human approach that results in traction—and transformation.

What I Do:
🔹 Executive Team Alignment & Cross-Functional Facilitation
🔹 Persona-Driven Product Strategy (Align Before Design)
🔹 Roadmap Resets & GTM Revamps
🔹 Interim/Fractional Chief Product Officer
🔹 Innovation Coaching for Product, UX, and Growth Leaders

Who I Work With:
✔️ Growth-stage teams facing inflection points
✔️ Enterprise teams stuck in cross-functional gridlock
✔️ Product orgs seeking clarity around user needs
✔️ VCs supporting high-potential, misaligned portfolio companies
✔️ Executives preparing to scale or reinvent their offerings

Notable Outcomes:
• Relaunched a stalled B2B SaaS product in 4 months → 5x fundraising target
• Created personas still in use at Zillow after 20 years
• Guided enterprise transformation at WSECU, UN WIPO, Amazon, and more
• Led emergency alignment at early-stage funded startup → unlocked $46M+ and enterprise pilots
• Advised startups acquired by Coinbase, Opendoor, and others

🎙️ Host of Corporate Underpants, where we get honest about product, leadership, and alignment
📘 Co-author of The Persona Lifecycle series—foundational reading for UX & product teams
📘 Author of Align Before Design (in progress)
📬 Get in touch: tamara@adlininc.com
🌐 Learn more: adlininc.com | corporateunderpants.com

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