Your LinkedIn profile is one of the highest-leverage assets you're probably underinvesting in. At the earliest stages of a startup, your personal brand isn't separate from your company's brand -- it is your company's brand. Before you have a marketing department, a PR agency, or a recognizable logo, people are deciding whether to trust your startup based on whether they trust you.

That attention has real economic value. LinkedIn advertising typically costs $30-$50+ per thousand impressions (CPM). Reaching one million people with paid ads can easily cost $50,000-$100,000 if you're targeting executives or investors. Founders who consistently produce thoughtful content can generate that same level of reach organically while simultaneously building credibility that advertising simply can't buy. Paid impressions disappear when the budget runs out. Your reputation compounds.

This workshop is a hands-on session for founders who want to turn LinkedIn into a genuine distribution channel for customers, investors, future employees, strategic partners, and the media. You'll learn how to develop a point of view that reflects your founder-market fit, build a content system you can sustain without sacrificing your weekends, and use AI to transform ideas into polished posts that still sound unmistakably like you.
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You'll leave with a working system rather than a notebook full of ideas: a content strategy built around your company's strengths, AI workflows that dramatically reduce the time required to create high-quality posts, and a practical plan for attracting the specific audience that matters to your business.
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What we'll cover:
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--> Why founder brand and startup brand are the same asset at the early stage, and how to build both with one system
--> Defining your content pillars: the 3-4 themes that make you the obvious voice in your category
--> Using AI tools to draft, refine, and personalize posts fast, without sounding generic or robotic
--> Growing the right audience, not just a big one: targeting the investors, customers, and partners who actually move your business forward
--> A repeatable weekly system so this becomes a habit, not a one-time push
--> Live workshopping: bring a draft post and leave with a sharper one

Who should attend:

Early-stage founders, startup executives, and small teams who want LinkedIn to generate real business results—whether that's customers, capital, recruiting, partnerships, or industry visibility—and who are willing to invest a small amount of consistent effort each week to build an audience that becomes a long-term competitive advantage.
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For those curious about how LinkedIn can be used to help find investors please read the Field Manual for Raising Funding in Public before the workshop date.