Looking for the nerd behind the scenes of the best AI on the market? You found me.
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Hi, I’m Carmela Fortin— AI growth strategist, advisor, and certified coach with over 17 years of experience driving measurable success in the tech industry from Silicon Valley to Seattle.
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As the CEO of Seattle Startup Coaches and The AI Marketing Coach, I specialize in helping startups and enterprise leaders achieve high-growth strategies with clear, actionable plans. As a certified Mento coach, I guide founders, entrepreneurs, and teams as they navigate the complexities of scaling their businesses.
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I’ve led high-performing, global AI marketing teams, built revenue engines, and designed strategies that accelerate growth for managed, unsupervised and multimodal AI. I know what it takes to create demand, optimize pipelines, and deliver outcomes that matter.
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What I’m known for:
- Transforming SaaS companies into market leaders
- Mentoring and empowering teams to exceed their goals
- Crafting go-to-market strategies that align teams and drive revenue
- Coaching founders and executives to build resilience and scale their businesses
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My Approach:
Marketing is more than tactics; it’s about clarity, alignment, and execution. Through coaching and fractional leadership, I bring a blend of hands-on expertise and strategic insights to help businesses at every stage unlock their potential.
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What I Do:
- Seattle Startup Coaches helps small business owners and founders achieve growth through expert coaching and consulting with rapid execution.
- The AI Marketing Coach focuses on helping large teams and entrepreneurs master the art of marketing to AI and humans alike, leveraging innovation to drive impact.
- As a ICF certified Mento.co coach, I work one-on-one with founders and executives, providing tailored guidance and mentorship to navigate challenges, scale effectively, and achieve sustainable success.

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