In B2B SaaS products, your users are often getting stuck using clunky experiences that require a technical touch to smooth out. Usability issues may feel deeply rooted in your software's architecture or how different systems are integrated, hindering its ability to deliver maximum value for your customers and your business.

I'm Dan Hiester, a Technical Product Design Consultant and the founder of Craft & Context.

I specialize in addressing these challenges. With over a decade of experience across design and development, I focus on diagnosing and resolving usability issues that stem from the system's underlying technical structure and legacy implementations. My approach involves partnering with engineering teams to identify how the existing architecture and integrations are creating friction in the user experience. Together, we find pragmatic ways to improve those technical foundations where they impact the user, ensuring the software delivers a smoother, more effective experience.

This ensures your product's technical structure supports usability and directly contributes to better business outcomes and increased customer value.

See how this looks in practice at craftandcontext.io.

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