Victoria Contreras
Founder & CEO, Yomisma
Seattle, WA

I spent more than 20 years building communities people didn't want to leave — in arts leadership, public policy, and executive operations. Then I hit perimenopause and realized no one had built that for women like me.

That gap became Yomisma — a science-backed sleep and wellness brand engineered specifically for women navigating midlife. Our TriVara™ textile technology combines far-infrared bioceramics, FDA-recognized bioactive minerals, and collagen-infused fibers to support thermal regulation, inflammation response, and skin recovery during sleep. We're not selling pajamas. We're building the recovery platform midlife women never had.

Alongside the product, I'm building Yomisma House — an invite-only founding members community for women stepping into their power years. Think: expert-led events, OB-GYN and hormone specialist partnerships, and a room full of women who are done being invisible.

My background spans executive arts leadership, P&L management, legislative advocacy, contract negotiation, and cross-functional team leadership — including anti-BOT ticketing reform in partnership with the Washington Attorney General's office. I currently serve as Grammy Board Vice President and Advocacy Chair for the Pacific Northwest. As a classically trained vocalist and nervous system wellness expert, I've spent years studying how sound, breath, and rest intersect in the body — which is exactly how I ended up building a sleep recovery brand.

I build brands with purpose, measurable impact, and long-term enterprise value. And I believe the most underserved, highest-potential consumer in wellness right now is the woman everyone stopped paying attention to — right when she was hitting her stride.

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