Zesty is a curated marketplace connecting consumers and companies with licensed, independent local bakers. We’re targeting a $9B celebration-driven segment within the $36B U.S. bakery market, where 80% of transactions still happen offline.

Zesty builds local supply density by offering bakers SaaS storefronts, access to a delivery network, and done-for-you marketing—so they can focus on baking. Once a market reaches critical mass, we activate demand through paid digital campaigns and corporate outreach, converting cities into high-retention, high-LTV marketplaces. Companies use Zesty for gifting and events; consumers for celebrations and custom orders.